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The people behind Framework

Meet the
founders.

We believe in small businesses and great operators. The people who create the value should have a path to owning it.

San Francisco Bay Area
A Framework founder working at a laptop
James and Vinay, the founders of Framework
James at work in the office
Vinay at work in the office

Why we built Framework

Our time.
Our capital.
Invested alongside you.

We're investing our own time and capital in the first cohort because we want to prove this model alongside the first people we back, not sell a course or a franchise.

Our principles

What we
stand for.

  1. 01

    Excellence should lead to ownership

    The people who do the work well should have a realistic path to owning the business.

  2. 02

    The business side shouldn't be yours to figure out alone

    Setup, systems, and marketing are learnable and can be re-applied from businesses that already work. Small businesses shouldn't have to reinvent the wheel.

  3. 03

    A real business outgrows its founder

    We're not here to help people freelance. We are here to help build companies that can hire, last, and be worth something.

Build a formidable local business.

Let’s build it together